Tag Archives: Social media

Lessons From Reno: Time For A Disaster Drill

The Reno Gazette-Journal is a Gannett paper with a 54,000 Sunday circulation and a Facebook page that has 2,982 likes: RGJ.com – Reno | Facebook http://on.fb.me/oiqmNs

On a typical day, there would be four or five Facebook posts, including direct invitations to readers: Take our Reno casino history quizhttp://on.fb.me/rmNeU1.

When a plane crashed into the crowd at the Reno Air Race on Friday, the RGJ Facebook page and the @RGJ Twitter stream became essential parts of the information flow. One of the first posts was a call for reader photos or information. A community member who responded with a comment from the scene and made it clear that the toll was extensive: http://on.fb.me/q1CU1A

It was on Twitter, though, that @RGJ made more of a mark. Gazette-Journal reporters filed sentence-by-sentence updates on Twitter from the National Transportation Board briefings. Example below.

rgj RGJ.com NTSB: They found multiple memory cards at the accident site. Not sure if any of them are from the plane's video system. #renoairraces

rgj RGJ.com Rosekind: The memory card is the same kind you might have in your own video recorder. #renoairraces
rgj RGJ.com NTSB spokesman Mark Rosekind is the official conducting the press briefing. #renoairraces
Has your newsroom udpated your disaster plan to match readers' digital expectations? How will you use social media? Will your FB and Twitter feeds be linked? When disaster strikes, will you handle these platforms following the same processes you do now? What is an appropriate pace for Twitter and Facebook updates? Will there be a 12-hour hole in your updating schedule?

Andy Carvin of NPR was one of the first to tweet about the audience video of the crash. He also tweeted a note saying how he found it

@acarvin: For those who asked: I found eyewitness to #renocrash and the long video by searching for "OMG" & various expletives in Reno.

Is your newsroom ready to beat the national media use of Facebook and Twitter to report from your own backyard? This is a good week to raise these issues at a staff meeting.

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Facebook Tips for Newsrooms

Do you mange a Facebook page for your newsroom? FB explains in this video how to post updates from a mobile deviceUpdating Your Facebook Pages via Facebook Mobile.

Facebook is a conversation platform, not just a distribution platform. Many news sites post links. The sites that ask questions, use FB for reporting, and respond to comments are building community even faster.

What prompts or content attract reader engagement on Facebook? What topics do well? Local geography consistently attracts readers. 

Did you know …? or Where is this … ? features in print, on a site and on Facebook will stir discussion.
Example: From the CantonRep.com page on Facebook, a short post about a slice of history that sits on a main street in a nearby town, the house where Edison courted the woman who became his second wife (he taught her Morse code so they could communicate in secret): five likes, one comment.
Example: Where is this clock? (TheDailyPelham).

We want to meet you

Announce regular office hours in a neighborhood coffee shop:
Use a Facebook poll to ask readers if they will come to a local fair (and visit your booth)

Spot traffic news

Facebook comment update: Users on pages that use Facebook markup language for a FB module will be able to comment more easily:  http://on.fb.me/qJngWj

From Vadim Lavruski of FB: "The dialogue box that enables a user to add a comment to their Like on a site is now sticky. Before it only appeared if you hovered over the button. This means it will be easier for users to add an additional comment to their Like."

Who to follow?

More tips available from Columbia J-school's Sree Sreenivasan's page, including this list of 10 signs you are becoming a Facebook addict.

 

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