Tag Archives: Pinterest

Getting Started on Twitter, WordPress, Pinterest or Any Platform (the Nike Secret)

The shortest and probably most effective social media workshop I presented was for local reporters in Westchester County, N.Y.

Each reporter covered one or two towns, and each town had a local news site, Facebook page and Twitter feed.

It took three minutes:

1. Open laptops.

2. Go to your town Facebook page.

3. Type in a question (“what should we be covering in town?”) or make a comment (“meeting with editors today to talk about story ideas”).

4. Hit “enter.”

Just Do It. The lesson from the Nike ad applies to journalists who encounter new digital tools and new daily workflows.

The simple act of doing it helped each of us become more familiar with the tools we all hope to master to be better journalists. Each of us is new to something. A few months ago, I had never used Storify. Two weeks ago, I had never used Pinterest. The first time I live-blogged a speech, it was an experiment for me — a live blog of the 2010 State of the Union. While it was an important speech for the president, it was not a core assignment for Forbes.com, the business news site where I was managing editor. In a very important sense, it was my place to experiment and learn.

Every week I hear from journalists who want to improve their skills, who are  neophytes at something. It’s common to meet a reporter who expresses some variation of these two worries:  a) how do I learn this new tool and b) should I live tweet a boring meeting.

Yes, live tweet that boring meeting and use it to learn about Twitter. Live blog that routine lacrosse practice, and you’ll learn your way around the blogging software.

This stuff won’t show up on the homepage — it doesn’t diminish your name or the media brand. Make your mistakes when few people are paying attention. You’ll be more confident when you go to the murder trial. You’ll be ready for the school shooting or the deadly storm.

There is an even more basic way to start that doesn’t involve the dull meeting or routine sports practice. Start by asking a question that’s on your mind: What’s going on? What should I be reading? What’s happening tomorrow?

As you start on a new digital platform, there may be no audience and no response. Keep going. Ask everyday questions — what are you doing this weekend? did you see Venus last night? what’s your secret deer repellent recipe? It builds familiarity and steadily builds community. Then the community will be there when you need to say — who can join the shovel brigade at the Bar & Grill? Who can fill sandbags?

 

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Filed under Social networking, User-generated content

Pinterest for Journalists: For Notes, Community and Staff

A staff directory for your newsroom.

Want to publish a visually appealing directory of local churches, of your staff, of products made in your community? Want to do it very quickly? Pinterest makes that possible. Want ideas on how to use Pinterest to engage readers and create valuable content? Keep reading.

Pinterest boards are web pages that display collections of images. Once you join Pinterest, you can build these boards by selecting, or pinning, images from any web page. You can organize your board around themes in your community, around colors, people, seasons, or collections of objects.

Journalism.co.uk called Pinterest a “virtual bookmarking system that can be used by newsrooms to curate and share news.”

The International Journalists’ Network listed seven ways journalists can use Pinterest, including storyboards, photo displays, and finding trends with the Popular on Pinterest search feature.

The Wall Street Journal used Pinterest to post as-it-happened news of Fashinon Week. The fact that the Journal used Pinterest to cover breaking events drew coverage from Nieman Journalism Lab: WSJ Covers Fashion Week Fashionably.

A young journalist in the United Kingdom, Elena Cresci, who is among the demographic group that uses Pinterest the most, wrote a blog post about Journalism and Pinterest:

The site is an absolute goldmine for lifestyle journalists, but I’m not sure it’s somewhere to find hard news, not yet at least. Here we have a very specific demographic (18-34 year-old women) and it’s one I happen to fit very neatly into, as do Seamless readers. Once I get my next sewing project finished, I’ll pin it to the site myself and see how things pan out from there.

Hard news is winning display space, and not just for Fashion Week coverage. The Mercury News is collecting Bay Area Mug Shots on Pinterest.

Lists or directories work so well with this very visual tool that I expect newsrooms will find even more ways to with with Pinterest. The Mercury News lists staff writers and columnists from its business news staff on another Pinterest board. In Pennsylvania, Buffy Andrews of the York Daily Record, lists the features staff from the Daily Record/Sunday News on a Pinterest board.

As I said in a November post, there is value in bio and contact information about journalists. We will move faster to build strong relationships between our newsrooms and the communities we serve if we use every tool we can to help our communities know about us.

There are 10 million people signed up to use Pinterest and it is growing fast. That’s one reason journalists should be there — audiences are there. Another reason is to cover what your community is doing on Pinterest — to provide guidance and tips to your readers. A third reason is to use the very inviting and simple pinning system to co-create with your audience — to build a board together.

Here are three six ideas any local newsroom can use to engage community members and create compelling content with Pinterest.

1. History. Andrews in York is already far along in using Pinterest to display her own finds and reader submissions on this board showing historic views of York, Pa.

2. Made Here. I took a few minutes yesterday to start answering the question for my hometown of Canton, in Stark County, Ohio: What is made in Stark County? My next step is to invite others in the community to contribute more images.

3. Meet your public officials. We used to run a list of public officials, municipal, state, and federal, with photos and contact information, in zoned weekly sections of The Philadelphia Inquirer when I ran the news departments there. I haven’t seen anyone use Pinterest for this, but if it works for a staff directory, it can also make a handy visual directory of officials. Here’s a sample page from a research group that collected social media profile info on public officials from each state (click for Ohio public officials). Wouldn’t a Pinterest board listing information about the public officials in your area be a service for your community?

After this went live, thanks to everyone who tweeted, shared and pointed to other examples, I collected additions to the list:

4. Artists. Make a board of local artists (by medium, if numbers warrant). Show their work and some profile information. Ask the community to contribute examples.

5.  Who’s that? Track down some high school yearbook photos of celebrities in your area — the mayor, the TV news anchor, the high school principal. Make it a contest to ID the photo. You can do the same thing with baby photos. For a local market, it will produce a version of this 17 Magazine feature: Celebrity Yearbook Photos. See this Think Progress board of the school photos of the presidential candidates.

6. Political spending. How can you visualize a level of spending for a political campaign? Think Progress published this board, of campaign spending, visualized:  Luxury Hotels Of The Romney Campaign. Did another politician leave the state or the country for a fact-finding trip? A Pinterest board can be used in much the same way to illustrate spending for trips billed to taxpayers. August in Chicago, anyone?

I added the image (right) of the final edition of  The Washington Star, from Aug. 7, 1981, to add to my Goodbye, Print board. How are you using Pinterest in your life or in your reporting? How are others in your newsroom using it? Leave a comment here or send me a note: carllavin@gmail.com.

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Filed under Crowd sourcing, Hyper-local, Social networking