Lessons from Beryl Love, @BerylLove, editor of @RGJ, the Reno Gazette-Journal, from Beryl's tweets on #ASNEchat. Beryl managed his newsroom's coverage of the plane crash at the Reno Air Race. After I posted some lessons from Reno based on my own reading of his newsroom's posts and tweets, Beryl added important details in the chat. I distilled these five lessons from his conversation.
1. Dedicated staff. Beryl wrote: "Staying on top of UGC required someone's complete attention." He added that the best image of the crash came from a spectator (first photo in this gallery). One person focused on user-generated content will help the newsroom find and distribute great content from readers. Beryl added that the newsroom worked hard to contact and confirm the identities of people sending in information but that reporters and editors were "merciless aggregators" when confirmation was not possible.
3. Social media super users. Know and follow the active social media users in your market. A hospital used Twitter for real time announcements about the number of patients from the disaster who were being treated there. If you curate Twitter lists of active feeds and monitor those lists for news on normal days, you will have that tool at the ready when disaster hits. From @BerylLove: Very interesting to me…
4. Live updates. Use Twitter for fast, live updates during news conferences. Beryl said his team made no effort to link these live update tweets back to his newspaper's website. Break the mindset that every tweet or Facebook post has to include a link back to your site.
5. Plan. Finally, Beryl added: "We are updating our breaking news plan to better define roles." Devote a planning meeting to what roles everyone will play during a disaster. Be flexible, but have an emergency plan that is updated to work with today's social media tools.