Do you mange a Facebook page for your newsroom? FB explains in this video how to post updates from a mobile device: Updating Your Facebook Pages via Facebook Mobile.
Facebook is a conversation platform, not just a distribution platform. Many news sites post links. The sites that ask questions, use FB for reporting, and respond to comments are building community even faster.
What prompts or content attract reader engagement on Facebook? What topics do well? Local geography consistently attracts readers.
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Facebook comment update: Users on pages that use Facebook markup language for a FB module will be able to comment more easily: http://on.fb.me/qJngWj
Who to follow?