Selling Change In A Newsroom

There can't be many people left in newsrooms who still resist change, but newsroom leaders still seem to be grasping for the right words to describe the magnitude of the changes remaking the media landscape.

Barack Obama took a shot at it on Thursday. Yes, he was talking about the economy, not about the media revolution, but Obama's clarion call for change is worth repeating in newsrooms. It might help more journalists recognize just how much they will have to change their approach to their jobs.

Obama: "There have been some years that simply rolled into the next without
much notice or fanfare. Then there are the years that come along once
in a generation – the kind that mark a clean break from a troubled
past, and set a new course."

If 2008 wasn't that kind of year in your newsroom, 2009 will be.


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