The Austin Amercan-Statesman had a big challenge and a big opportunity last week, when Barack Obama and Hillary Clinton came to town for a debate in advance of the March 4 Texas primary.
Online, the newsroom found new ways to cover the event and to uncover what goes on behind the scenes. I noted one feature in a Trailwatch post:
Cool newsroom offering: check out the interactive seating chart from The Austin American-Statesman to see where Chelsea Clinton and the Obama family were sitting in the audience.
The multimedia coverage offered so much more:
A range of video reports.
A very active group live blog. Notice there are more than 30 entries, from debate-watching parties, from the debate, from post-debate gatherings. Writers include interns, staffers, managers. Here’s one entry, with about ten comments. The entire newsroom was involved and that helped the entire community get involved.
Several slideshows, including photos of this debate party.
Oh, and there were articles, too, on the debate itself on the rallies and on plenty of other topics.
Maybe I missed it, but I did have trouble finding a good table of contents to all this great material. Navigation that allows readers to easily go from any one of these pieces of content to all the related links can be an engineering challenge, but also a great service.