Newspaper next

The Newspaper Next project.

Here’s what the leaders said about it: "Newspaper companies have only begun to scratch their innovation potential. To
succeed, they have to learn to look at markets in new ways. They must invest to
create new capabilities and rethink the way they work individually and

The mind-set shift starts with how they think about consumers. For a long
time, newspapers stood by as readership slid. Print executives tried to answer
the question, "How can we convince more people to read our paper?" But the
question has to be "What indispensable roles can we play in the lives of the
consumers we want to serve?" "– from Forbes


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