Category Archives: Social networking

Don’t Be a Fool: Annual Spoof Warning

There is no off season for spoofs. Remember the great video interview with Bono? It was really a Bono impersonator. The episode was an echo of a 2009  adventure when a film team exposed the low standards of a lot of reporting about celebrities.

If the stories seemed far-fetched, it was because they were part of a series of fabrications about celebrities — made up and fed to tabloid newspapers by a documentary team that wanted to prove that journalists don’t check facts.

The Not-Bono interview with Jason Matterra was this year.

Spoofs don’t just happen with small newsrooms and celebrities. Last year, the very large Associated Press tripped up and fell for a spoof involving GE and taxes. Spoofs can happen any time, but they usually spike right around now.

As March 2012 draws to a close, it’s worth repeating this warning, a warning I send around the newsroom every year at this time:

The silly season is upon us. Many publications will be running corrections on April 3 for items they fail to see as pranks on April 1. Don’t let that happen to you – or to your readers.

One editor reminded me about a 1998 prank announcement that fooled the FT:

Guinness brewery issued a press release announcing that it had reached an agreement with the Old Royal Observatory in Greenwich, England to be the official beer sponsor of the Observatory’s millennium celebration.

According to this agreement, Greenwich Mean Time would be renamed Guinness Mean Time until the end of 1999. In addition, the famous observatory would refer to seconds as “pint drips.”

The Financial Times, not realizing that the release was a joke, broke the news in an article in which it discussed how some companies were exploiting the millennium excitement in order to promote their own brand names.

There are sure to be more examples this year. Have you seen any? Comment below.

Each year, the UK starts the day early, and in style. Some top 2010 and 2011 spoofs, from a friend’s list:

*Ferrets to deliver broadband to rural areas, Telegraph

*AA to use rocketman to rescue stranded motorists, Daily Mail

*Google launches translate for animals, Google

Funny to read. Not so funny when they are re-told as real news.

That was two years ago. Every year brings a new type of spoof, and 2012 will be no different. In 2011, it was that hot, newsy Twitter feed. Too good to be true? Think twice, or three times.

A selective guide to fake Twitter feeds:

BPRahm EmanuelBronx Zoo cobraDarth Vader.

Journalists sometimes are on the other side of this, playing their own spoofs on the public. Adam Penenberg reminded me that the history of journalistic spoofs extends back at least to Mark Twain’s account of a petrified man in  1862.

Whether a colleague, activist or prankster, someone has a plan to spoof you, and to do it soon. Enjoy a good laugh, but please do your audience a favor. Don’t publish the material as fact. The reputation you protect may be your own.

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Getting Started on Twitter, WordPress, Pinterest or Any Platform (the Nike Secret)

The shortest and probably most effective social media workshop I presented was for local reporters in Westchester County, N.Y.

Each reporter covered one or two towns, and each town had a local news site, Facebook page and Twitter feed.

It took three minutes:

1. Open laptops.

2. Go to your town Facebook page.

3. Type in a question (“what should we be covering in town?”) or make a comment (“meeting with editors today to talk about story ideas”).

4. Hit “enter.”

Just Do It. The lesson from the Nike ad applies to journalists who encounter new digital tools and new daily workflows.

The simple act of doing it helped each of us become more familiar with the tools we all hope to master to be better journalists. Each of us is new to something. A few months ago, I had never used Storify. Two weeks ago, I had never used Pinterest. The first time I live-blogged a speech, it was an experiment for me — a live blog of the 2010 State of the Union. While it was an important speech for the president, it was not a core assignment for Forbes.com, the business news site where I was managing editor. In a very important sense, it was my place to experiment and learn.

Every week I hear from journalists who want to improve their skills, who are  neophytes at something. It’s common to meet a reporter who expresses some variation of these two worries:  a) how do I learn this new tool and b) should I live tweet a boring meeting.

Yes, live tweet that boring meeting and use it to learn about Twitter. Live blog that routine lacrosse practice, and you’ll learn your way around the blogging software.

This stuff won’t show up on the homepage — it doesn’t diminish your name or the media brand. Make your mistakes when few people are paying attention. You’ll be more confident when you go to the murder trial. You’ll be ready for the school shooting or the deadly storm.

There is an even more basic way to start that doesn’t involve the dull meeting or routine sports practice. Start by asking a question that’s on your mind: What’s going on? What should I be reading? What’s happening tomorrow?

As you start on a new digital platform, there may be no audience and no response. Keep going. Ask everyday questions — what are you doing this weekend? did you see Venus last night? what’s your secret deer repellent recipe? It builds familiarity and steadily builds community. Then the community will be there when you need to say — who can join the shovel brigade at the Bar & Grill? Who can fill sandbags?

 

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Evidence Melts in Ice Sculpture Theft: How Media Groups Can Share Great Stories

Drudgereport linked to a CBS Boston report on a Salem Patch story. AOL and HuffingtonPost did not. (Click for a closer view.)

It’s a “Hey, Martha!” story, a story that will make one person at the breakfast table yell out, “Hey, Martha, look at this.” It could go national or global.

If  you work for a Gannett, a Scripps, a Patch, a Digital First Media newsroom or some other company with dozens or hundreds of websites, shouldn’t that be a simple matter of sharing with your colleagues?

How do you help your colleagues know about your great work, re-publish it themselves, or link to it?

Midday on Thursday, I noticed that AOL and HuffingtonPost were missing an opportunity to feature work by a Patch writer, a writer from a division of the same company.

The AOL homescreen has dozens of hedlines in rotation, but right now there is nothing pointing to the story of the melted evidence in the ice sculpture caper. There is “Star Tells How She Overcame Bullies” and “Brothers Inherit Collection Worth $2 million” — each pointing to posts from HuffingtonPost. (By the way, would a better hedline be “Estate Leaves Brothers $2 Million in Comic Books”?) The HuffingtonPost home page has a similar assortment. A quick search for “Salem” and “ice” turns up nothing about this Patch story on HuffPost.

One of the greatest connoisseurs of the “Hey, Martha” genre is Matt Drudge. Every day on Drudgereport.com he posts tightly written hedlines that link to  big breaking news and political developments, but also a hedline or two pointing to bizarre, funny or just compelling “Hey, Martha” news.  On two other sites, Fark.com and Reddit.com, readers submit similar posts. Fark editors pick articles to feature. The Reddit community votes for articles. In both cases, the homepages collect eye-grabbing links and can send tens of thousands of clicks to publishers. Fark and Reddit are not sites for readers who take offense readily or who take sarcasm or hyperbole as literal statements of truth. All three sites are good indicators of what stories are stirring conversation and drawing national audiences.

What interests me is the opportunity gap many publishers face, the gap between the national audience a publisher could collect for its own properties and the audience that it actually does collect.  For awhile on Thursday, Drudge linked to a CBS Boston report based on a Salem Patch article (see screenshots). Let’s not debate the merits of the melted evidence story. Assume that a Drudge link, even one that’s up for a short time, is enough verification that this news has national appeal.

Why doesn’t the company that owns Patch, AOL, recognize the value that Drudge sees? Why doesn’t HuffingtonPost, an AOL division that links to almost anything hot, recognize and link to its own company’s original work?

Why does this happen more often than not at other large media chains? Gannett doesn’t have a big portal like AOL, but it does have USAToday.com and the websites of another 80 newspapers.

A Lee paper, the Sioux City Journal, has a story about a chicken McNugget that looks like the portrait of George Washington that is on the quarter. (Yes, you can buy it on eBay.) Should the dozens of other Lee papers each put up a link to it? A quick review of the Lee-owned St. Louis Post-Dispatch site,  found nothing. A Gannett paper, the De Moines Register, does have the AP version of the McNugget story.  That’s the one featured on Fark this afternoon.

Does any of this matter? Is there something you and your company can do about it?

One proposal I’ve made in conversations starts with Twitter. A media company can decide that editors will use a special hashtag and tweet to notify partner sites about news that could be of compelling interest beyond one market. Editors who think they have something that can go big can tweet the hedline with a company hashtag (#LeeShr #GCIShr). Other editors could have Twitter search set to surface those hashtags and hedlines.

If you have video of Jeremy Lin winning the state basketball championship for his high school team or an article about a high school killing a student’s editorial that accuses administrators of a “pro-Christian” bias there should be a way to let the rest of your company — and the world — know about it.

What works in your shop? Add a comment or send me a note to carllavin@gmail.com.

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Pinterest for Journalists: For Notes, Community and Staff

A staff directory for your newsroom.

Want to publish a visually appealing directory of local churches, of your staff, of products made in your community? Want to do it very quickly? Pinterest makes that possible. Want ideas on how to use Pinterest to engage readers and create valuable content? Keep reading.

Pinterest boards are web pages that display collections of images. Once you join Pinterest, you can build these boards by selecting, or pinning, images from any web page. You can organize your board around themes in your community, around colors, people, seasons, or collections of objects.

Journalism.co.uk called Pinterest a “virtual bookmarking system that can be used by newsrooms to curate and share news.”

The International Journalists’ Network listed seven ways journalists can use Pinterest, including storyboards, photo displays, and finding trends with the Popular on Pinterest search feature.

The Wall Street Journal used Pinterest to post as-it-happened news of Fashinon Week. The fact that the Journal used Pinterest to cover breaking events drew coverage from Nieman Journalism Lab: WSJ Covers Fashion Week Fashionably.

A young journalist in the United Kingdom, Elena Cresci, who is among the demographic group that uses Pinterest the most, wrote a blog post about Journalism and Pinterest:

The site is an absolute goldmine for lifestyle journalists, but I’m not sure it’s somewhere to find hard news, not yet at least. Here we have a very specific demographic (18-34 year-old women) and it’s one I happen to fit very neatly into, as do Seamless readers. Once I get my next sewing project finished, I’ll pin it to the site myself and see how things pan out from there.

Hard news is winning display space, and not just for Fashion Week coverage. The Mercury News is collecting Bay Area Mug Shots on Pinterest.

Lists or directories work so well with this very visual tool that I expect newsrooms will find even more ways to with with Pinterest. The Mercury News lists staff writers and columnists from its business news staff on another Pinterest board. In Pennsylvania, Buffy Andrews of the York Daily Record, lists the features staff from the Daily Record/Sunday News on a Pinterest board.

As I said in a November post, there is value in bio and contact information about journalists. We will move faster to build strong relationships between our newsrooms and the communities we serve if we use every tool we can to help our communities know about us.

There are 10 million people signed up to use Pinterest and it is growing fast. That’s one reason journalists should be there — audiences are there. Another reason is to cover what your community is doing on Pinterest — to provide guidance and tips to your readers. A third reason is to use the very inviting and simple pinning system to co-create with your audience — to build a board together.

Here are three six ideas any local newsroom can use to engage community members and create compelling content with Pinterest.

1. History. Andrews in York is already far along in using Pinterest to display her own finds and reader submissions on this board showing historic views of York, Pa.

2. Made Here. I took a few minutes yesterday to start answering the question for my hometown of Canton, in Stark County, Ohio: What is made in Stark County? My next step is to invite others in the community to contribute more images.

3. Meet your public officials. We used to run a list of public officials, municipal, state, and federal, with photos and contact information, in zoned weekly sections of The Philadelphia Inquirer when I ran the news departments there. I haven’t seen anyone use Pinterest for this, but if it works for a staff directory, it can also make a handy visual directory of officials. Here’s a sample page from a research group that collected social media profile info on public officials from each state (click for Ohio public officials). Wouldn’t a Pinterest board listing information about the public officials in your area be a service for your community?

After this went live, thanks to everyone who tweeted, shared and pointed to other examples, I collected additions to the list:

4. Artists. Make a board of local artists (by medium, if numbers warrant). Show their work and some profile information. Ask the community to contribute examples.

5.  Who’s that? Track down some high school yearbook photos of celebrities in your area — the mayor, the TV news anchor, the high school principal. Make it a contest to ID the photo. You can do the same thing with baby photos. For a local market, it will produce a version of this 17 Magazine feature: Celebrity Yearbook Photos. See this Think Progress board of the school photos of the presidential candidates.

6. Political spending. How can you visualize a level of spending for a political campaign? Think Progress published this board, of campaign spending, visualized:  Luxury Hotels Of The Romney Campaign. Did another politician leave the state or the country for a fact-finding trip? A Pinterest board can be used in much the same way to illustrate spending for trips billed to taxpayers. August in Chicago, anyone?

I added the image (right) of the final edition of  The Washington Star, from Aug. 7, 1981, to add to my Goodbye, Print board. How are you using Pinterest in your life or in your reporting? How are others in your newsroom using it? Leave a comment here or send me a note: carllavin@gmail.com.

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Social Media Lessons From Muscatine: Start With the Hashtag

Homepage of The Muscatine JournalA global leader’s visit adds a cymbal crash to the rhythm of local news set by vandalismbusiness openings and wrestling tournaments.

For the editor of The Muscatine Journal, Chris Steinbach, the cymbals come together on Wednesday. That’s when Xi Jinping, the Vice President of China and the man slated to be the country’s next leader, makes a return visit to Muscatine, Iowa. Xi’s first visit, as a junior official, was in 1985.

Steinbach posts regular to his blog, the Editor’s Notebook, where a recent item discussed a delegation of Chinese journalists who asked how The Muscatine Journal planned to cover Xi’s visit:

I told them we focus our coverage as intensely as possible on what happens in our community and often pay little, if any, attention to what happens elsewhere in the state, nation and world.

But in this instance, I said, the world is coming to Muscatine and we would work to cover it as extensively as possible. In fact, news about Mr. Xi’s visit will dominate our news columns from today through Thursday. And we will cover it live Wednesday at muscatinejournal.com and via Twitter and Facebook. You can follow, and join, our coverage via the social media by searching for the hashtag #xiiowa.

Fortunately, Steinbach’s staff had a Twitter training session last week. Stephanie DePasquale of the Quad-City Times, another Lee Enterprises newspaper, told Muscatine reporters that it is important to listen to local residents on Twitter. If a musician tweets about a new CD, “that’s something that we might want to do a feature on,” DePasquale told them in the part of the social media session  caught on video.

Training and planning can take care of only so much, of course. One task many large chains don’t seem to do well is to quickly share content that has national appeal. I’ll be watching to see if Lee tries to do that across the scores of media properties it operates. At the very local end, the Muscatine paper, like most newspapers, seems to lack an almanac entry on its own market. What is special about Muscatine? I didn’t quickly find a piece on the Journal’s site that would allow me to skip a visit to an online encyclopedia. (Even the about us page for the Journal went to an error message when I clicked.)

There are many more signs that the Journal staff, led by Steinbach, is doing a lot right. I count these four important steps: 1. starting with the hashtag (reporters seem to be using both #xiiowa and #iowaxi) and the full-scale social media plan, 2. making the newsroom’s local expertise available to visitors, 3. being open with readers about coverage plans through the editor’s blog, and 4. staying focused on what the visit means to Muscatine.

There’s another lesson, for all of us: when a sister-city delegation comes to visit, be gracious to everyone. You never know how important one of those visitors may be 27 years later.

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Solving Readers’ Problems, Building Audience: The Fafsa Challenge

The process is daunting. Your newsroom can help.

The Chicago City clerk does it: Fafsa Preparation Assistance. A West Virginia foundation does it: College Goal Sunday. Kentucky did it in 19 towns: Sun., Jan. 29, College Goal Sunday.

A newspaper might run an announcement about a workshop, in Muskegon MI, Reading PA or Knoxville TN.

Why not organize a College Financial Aid workshop in your community? You could organize a virtual workshop, soliciting questions on Facebook, Twitter, through your email newsletter and on your website and providing answers from local experts. With a little more work, you could also organize a real-life workshop.

You may be publshing editorials, op-eds and letters about the rising costs of college, a trend Jordan Weissmann at The Atlantic labled a “surge of tuition rates and student debt that, for many Americans, is threatening to turn higher education into an unaffordable luxury.”

A reader-focused media company can do more than that.

Some editors may be asking: is this our job — to help families pay for college? Think of a related question: is it our job to provide a resource where members of our community can find information they need to solve their most pressing problems?

Newsrooms deepen community engagement by providing a platform for community voices, by providing information that leads to solutions for community problems and by convening like-minded groups to exchange news and ideas. Would a workshop fit that mission?

In Torrington CT and Winnipeg, Manitoba, newsrooms are opening their doors, inviting the community into the room. The Nonprofit Journalism Hub recently examined these two initiatives in an article: News Cafes and Open Newsrooms.

The Winnipeg Free Press News Cafe wants to find a way to reconnect with a younger demographic as well as become more transparent and accessible to the public. The Register Citizen Open Newsroom Cafe wants to help the community become more involved in the journalism process and let the public use the open newsroom space as a community center for gatherings, discussions, and educational opportunities.

Connect to younger people? Provide educational opportunities? Strengthen communities? What better way than to help families new to the process learn to conquer the daunting forms involved in paying for college.

The basic steps for either a virtual or real-life workshop include: announce the event, find a local expert, announce the event, provide a resource box of links in print and online, announce the event, tell families what they have to provide (a W-2, other financial information), announce the event.

For the offline workshop, you need a room, a way to make sure coffee and snacks are available, a person who will be responsible for stocking the room with paper, pens, pencils, and, if possible, an available copying machine and scanner.

In either case, the project is also a way to generate plenty of content — frequently asked questions, profiles of local experts, list of deadlines, process graphic, success stories of families that have reaped the benefit of completing the application, videos.

Keep a list of all the names, contact information and what your newsroom learned. In 11 and a half months, it will make it easier to do all over again.

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10 Lessons for Newsrooms: On Accuracy and Apologies

It’s easy to point a finger at a student news site that published inaccurate information. It’s humbling to see the managing editor there take responsibility and resign. It’s harder for the pros who run established newsrooms to look in the mirror and acknowledge where we’ve made mistakes. Harder still to share those lessons with our staffs and our community. Editors who takes those steps, however, build trust with readers. There will be time this coming week to carefully review what happened in your newsroom on Saturday evening, what might have been done differently, where you fell short and where you hit the mark.

Jeff Sonderman at Poynter has a good overview of the original error and correction about Joe Paterno’s condition. This post is about the second ring of error, the newsrooms that repeated the inaccurate information. There were many.

As I watched the error and the correct information spread across my Twitter and Facebook feeds and on a range of news sites, I saw problems along 10 decision points, five that came before a news organization published the first, inaccurate information and five more after it was published. In the days ahead, others will describe their own lessons learned. I offer this in the hope that it will inspire some thoughtful reflection — and improved newsroom procedures.
10 Errors, 10 Lessons: What Not to do in Your Newsroom

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News About Jobs News, Facebook Tips, Happy Birthday Roanoke

Some thoughts and tips for editors, with short urls included to make sharing easier.

Jobless Rate

New unemployment numbers come out on Friday, Dec. 2. Early in the week, economists polled by Reuters said they expect employers to have added 122,000 new jobs, up from the 80,000 jobs added in October. To keep pace with population growth, about 150,000 net new jobs are needed each month.

A positive number on Friday could continue to help push stock prices higher. A worse-than-expected showing can dampen the post-Thanksgiving rally.

Retailers are adding about 600,000 jobs around the country: 9 Companies Hiring for the Holidays – TheStreet http://bit.ly/tHcKVU Continue reading

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Buy Nothing or Seek Bargains: Ready for Black Friday

Tips for editors, short url’s included to promote sharing.

The group that provided the idea for the Occupy Wall Street movement is also taking aim at shopping with an annual promotion for what it calls Buy Nothing Day:  | Adbusters Culturejammer Headquarters http://bit.ly/tTxB7w. This will be the 20th year that the Adbusters group has run its Buy Nothing campaign on Black Friday, the day after Thanksgiving and an annual festival of sales kicking off the holiday shopping season.

Background on the editors of the Canadian magazine Adbusters: Kalle Lasn and Micah White, the Creators of Occupy Wall Street: The New Yorker http://nyr.kr/tycsF9

Another group of people is also protesting the extraordinary overnight shopping hours and the sales that in some cases will start at 10 PM on Thanksgiving Day. A petition started by one Target worker in Omaha, Neb., now has 130,000 names on it. Many retail workers and their families don’t want their holiday interrupted: Retail backlash over Thanksgiving night openings http://bit.ly/uhqeVt Continue reading

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Phoenix Jones, Open Newsroom, Scanning Photos: Tips for Editors

Prompt of the Day
Does your town need a superhero to fight crime? Make a reference to Phoenix Jones, the self-styled superhero arrested in a paper spray incident in Seattle. Jones's names is at the top of the Google hot search list early Tuesday morning. Here's the rest of the round up of editor tips (short url's includede to make sharing easier).

Open newsroom
Call it budget, sked or newslist – when newsrooms turn process into product and plan in the open, everyone wins: http://bit.ly/ptWxaK The Guardian has started publishing its news budget on the web, letting readers in on the process. From Dan Roberts, a Guardian editor – Have Your Say:

What if all those experts who delight in telling us what's wrong with our stories after they've been published could be enlisted into giving us more clues beforehand? What if the process of working out what to investigate actually becomes part of the news itself?
It might seem a minority pursuit, but the experience of covering breaking news already suggests otherwise. Like many websites, we are discovering some of our best-read stories are the live blogs that report events as they unfold, often with brutal honesty about what we don't know or hope to find out.

What do we learn? The Guardian business news desk is kicking of the earnings season with a report on Alcoa's earnings and a politician's plan to crackdown on internet porn will be subject to a "reality check." It turns out the hidden plans of a newsroom gain nothing by being kept private.

In praising this step, Matthew Ingram of GigaOm (Memo to Newspapers: Let Your Readers Inside the Wall) says the time for secrecy is over: "Either newspapers develop a more balanced relationship with the people formerly known as the audience, by allowing them to contribute to the process, or they will find their audience has gone elsewhere."

Value of Photos — From Your Archives, From the Police
In Conway, Ark., the Log Cabin Democrat has been scanning and publishing 5,000 photos a month. It organized them into what it calls the Conwaypedia. Another initiative from this Morris newspaper is Faulkner County Booked, which is attracting 300,000 pageviews a month.
These steps are part of the Morris drive to put digital first. A Morris exec, Derek May, posted this more detailed explanation of what the company is doing in an attempt to reverse a 40% drop in revenue and a 75% drop in profits over five years.
Digital first might have a familiar ring: Digital First, of course is the holding company for the JRC and MediaNews Group newspapers, from San Jose to New Haven.
It's also the rallying cry in papers from Seattle to Wichita:
In Seattle Times’ new digital-first newsroom, roles change to ‘creation, curation, community’ | Poynter. http://bit.ly/n0nzcE
Wichita Eagle: Testing a new organizational model for a digital-first newsroom | Knight Digital Media Center http://bit.ly/okhsUf
Making the most of every frame captured by staff photographers and your readers keeps readers engaged. When my hometown paper published a gallery showing the opening of a new fire station, our family was delighted to find this photo of my father: Photo Gallery: Canton's New Fire Station -  CantonRep.com http://bit.ly/nIKxE6  One tip: allow readers to add caption material.

Pumpkins, Unicef and Pet Costumes: Halloween Ideas
Who runs the pumpkin contest in your market? Size matters: 1,704-pound pumpkin earns CA farmer $10,224 in Pumpkin Weigh-off prize money: http://bit.ly/p7K0Ma

Unicef Halloween drive is a good peg for a prompt: Are you donating to Unicef this year?
UNICEF's Little Orange Box Goes Digital This Halloween http://on.mash.to/qlPEZc

Favorite pet costumes: MainStreet.com has a pet costume roundup: http://bit.ly/rqKgyO

Have you brainstormed your Halloween coverage plan? Have you been inspired by the Guardian to publish a list of stories your have in the works?

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