Great Food Coverage–Too Bad I Can’t Find It

In November 2006, I identified a question that is a good simple test of the online performance of any newsroom in a market where one focus is food, tourism, dining or any combination of those themes.

if you search Boston restaurants on Google, do you find boston.com,
which offers one of the best collections of reviews? What happens when
you search Philadelphia restaurants? Or Washington restaurants?

That was back when I thought naming this blog 07newsroom would show my orientation to the future.

I was talking to Steve Plesa today, a friend from our old
Herald-Examiner days. Now he runs food coverage at The Orange County
Register. While we were on the phone I did the test: Here are the
Google search results for Orange County restaurants.

Where  is the first mention of The Register (events.ocregister.com/restaurants)? The first entry I saw was about four screens down.

Have you tried this in your market? What can your newsroom do about it?

About these ads

Leave a comment

Filed under Business models, Search

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s